Executive Book Cover Design & Publishing Collateral
CEO Context: Partnered directly with tech founder and CEO Brett to design an authoritative cover and editorial layout for his book on AI leadership.
The Strategy: Combined high-impact typography with a clean visual hierarchy designed specifically to stand out in high-resolution Amazon thumbnails and print editions.
The Business Impact: Drove sustained high sales performance on Amazon, establishing the author as a premier thought leader in the artificial intelligence sector. 4.7 Stars on Amazon!
Confio Monsters Integrated Campaign Design, Illustration
Challenge: Confio Software needed to stand out in a crowded database performance market and communicate complex tech pain points (database bottlenecks) in a memorable, highly engaging visual format.
Approach: Developed original concept art and custom character illustrations ("Database Monsters") across integrated campaign collateral, print advertisements, event collateral, and marketing assets.
Business Impact & Recognition: Won 1st Place & "Best in Show" at the Denver BMA Gold Key Awards. Drove massive brand awareness and market dominance that contributed directly to Confio's $40M acquisition by SolarWinds.
Complete Brand Identity, Packaging & Commercial Collateral
CEO Context: Selected by founder and CEO Rachel to build the visual brand architecture for her premium watercolor product line from the ground up.
The Strategy: Developed comprehensive brand guidelines, custom paint pan packaging, product labeling, and marketing collateral designed for immediate retail and e-commerce appeal.
The Business Impact: Generated high consumer demand and sustained profitability on Amazon, culminating in a successful business acquisition.
ResQRinse Medical Device (Founder & CEO)
CEO Context: Brought on by the CEO of ResQRinse to execute a complete end-to-end visual launch package for their innovative nasal rinse device.
The Strategy: Engineered sterile, retail-ready product packaging, instructional print collateral, direct-response marketing materials, and print campaign layouts that made complex medical usage intuitive.
The Business Impact: Received unanimous praise from executive leadership for simplifying product messaging, establishing instant retail credibility, and accelerating initial market entry.
