Major Campaign: Ford Motor Company Pro Sports Stadium Takeovers
Challenge: Ford Motor Company needed high-impact, regionally tailored stadium campaign designs for major pro sports partnerships with the Dallas Cowboys and Seattle Mariners. The agency required a bold visual concept that seamlessly blended Ford’s tough, enterprise automotive branding with the intense passion and identity of NFL and MLB fan bases.
Approach: Pitch-competed internally at J. Walter Thompson against senior creative leads, delivering winning concept layouts that were selected back-to-back for national deployment. Engineered dynamic, high-contrast environmental signage, stadium concourse graphics, and large-scale billboard artwork optimized for maximum visual impact across massive arena viewing distances. Scaled the approved visual direction across broadcast television graphics, print collateral, and digital stadium displays to build a cohesive, multi-touchpoint brand experience.
Result: Delivered full-scale stadium campaign artwork displayed weekly to tens of thousands of live arena attendees and millions of television viewers nationwide. The campaigns strengthened Ford’s high-profile sports sponsorships, set a benchmark for regional co-branded sports marketing, and established a proven track record of winning and executing high-stakes national agency accounts.
